Televisions
K65XR90M2
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail.
MSRP: $3599.99
K65XR70PRO
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $2799.99
K65XR90PRO
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $3849.99
K75XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $1199.99
K75XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
MSRP: $3099.99
K75XR90M2
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail.
MSRP: $4599.99
K75XR70PRO
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $3349.99
K75XR90PRO
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $4899.99
K85XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $1599.99
K85XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
MSRP: $3999.99
K85XR90M2
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail.
MSRP: $6499.99
K85XR70PRO
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $4299.99
K85XR90PRO
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $6849.99
K98XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $8999.99
K98XR70PRO
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $9399.99
UN100M90HFXZA
This super big TV enhances your content with its AI powered processor for a bigger viewing experience, without the blur. Super size Picture Enhancer upscales content to 4K, reinforces sharpness, and enhances depth. Plus, discover thousands of free streaming options and play your favorite video games on a TV that makes your content look larger than life.
MSRP: $2499.99
QN100QN80HFXZA
Experience Quantum Dot color that stays bold in bright scenes, enhancing the full array of Mini LEDs that deliver precise brightness and contrast. Details come to life in brilliant 4K, enhanced with our AI powered processor that makes your low res content look clear and vibrant. Plus, unlock next level smoothness for fast paced action in sports and games.
MSRP: $5499.99
MRN100R85HFXZA
Take in dazzling brightness and inky blacks with lifelike color on this AI-enhanced OLED TV that makes old and new content look incredible. And, your favorite video games feel intense while staying smooth thanks to the Premium Gaming Pack.
MSRP: $12999.99
UN43M70HAFXZA
Bright, detailed colors pair together with deep, cinematic contrast in your favorite smart apps and video games thanks to precise control with Mini LEDs, delivering a realistic picture no matter what you watch.
MSRP: $349.99
QN43QN70HAFXZA
Mini LEDs are made better with Quantum Dots to deliver astonishing brightness and 100% color volume. Precise backlighting unlocks captivating contrast with dazzling highlights, while advanced AI processing dynamically adjusts how your content looks and sounds to augment what you're watching, whether it's a thrilling live soccer match or your favorite old movie.
MSRP: $599.99