Video
K100XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $3099.99
K115XR90M2
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail.
MSRP: $30999.99
K115XR9PRO
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $33999.99
K43XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $599.99
K50XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $699.99
K50XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
MSRP: $1599.99
K55XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $799.99
K55XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
MSRP: $2099.99
K65XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $899.99
K65XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.
MSRP: $2599.99
K65XR90M2
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail.
MSRP: $3599.99
K65XR70PRO
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $2799.99
K65XR90PRO
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $3849.99
K75XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $1199.99
K75XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $3099.99
K75XR90M2
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail.
MSRP: $4599.99
K75XR70PRO
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $3349.99
K75XR90PRO
Sony's brightest and most colorful TV. The flagship True RGB TV features wide viewing angles while delivering maximum color range and deep contrast with precise control - faithfully reproducing content with true-to-life color and detail. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $4899.99
K85XR30M2
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
MSRP: $1599.99
K85XR70M2
A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control—faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions. PRO program TV models include a new 3 Year Limited Enhanced Exchange Warranty and more!
MSRP: $3999.99
